Back at it, one year later
look who's back! back again?
Hey there,
It’s been a whole year since I hit "send" on this newsletter
Where did the time go? Well, I could give you the polished version—new job, new challenges, a packed calendar. But if I’m being honest, that’s only part of the story.
Yes, starting a new role came with its fair share of ups and downs. Navigating new responsibilities, learning the ropes, and trying to bring my best to the table took a lot out of me. I genuinely missed writing this newsletter—but I convinced myself I didn’t have the time.
If I’m really honest, though, time wasn’t the only issue.
It was easier to stay in my comfort zone. Starting something again, something that demands effort, vulnerability, and consistency—it’s daunting, isn’t it?
But here’s the thing about comfort zones: they’re safe, sure, but they don’t build momentum. And I’ve realized that momentum is what I’ve been craving.
So, here I am. Restarting. Recommitting. Sharing the lessons, stories, and insights I pick up along the way, hoping they bring you value, inspiration, or at least a smile.
Here’s what to expect as we dive back in:
Actionable, customer-focused marketing ideas you can try right now.
Stories from the best campaigns that truly put customers first.
Tips for bridging the content-sales divide and making your work matter.
I’ve missed this space, but more importantly, I’ve missed connecting with you.
👉 Hit reply and send me a “hi”—or better yet, share your most pressing question or challenge in content marketing. What’s something you’re wrestling with? A problem you’d love to hear another SME’s perspective on?
I’m diving into interviews with folks across the industry, so your questions could even shape those conversations.
I’ll also be pulling back the curtain on how I’m growing this newsletter—sharing the wins, the mess-ups, and the lessons learned. You can follow the behind-the-scenes action on my LinkedIn, where I’ll be posting updates regularly.
So here’s to new starts and honest conversations. Thanks for sticking around.
Catch you soon,
Aarushi