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Let’s play one-two-three-honesty about content marketing.
The reason so much of your work feels like a sprint—churning out content, debating campaign ROI, or juggling conflicting team goals—is this: your playbook isn’t customer-focused enough.
Content marketing doesn’t need more content. It needs better questions. The kind that spark curiosity, challenge assumptions, and lead to actions that matter to your customers and your company alike.
So here’s the premise of my newsletter: great content marketing starts where your customer’s needs meet your team’s focus.
Each issue explores this intersection, helping you:
👇 Implement actionable, immediate ideas for customer-focused marketing.
🎯 Learn from case studies of the best customer-facing campaigns.
🤝 Build better alignment between content and sales teams.
📊 Define the value of your content with operational clarity.
Because let’s face it—your marketing’s not just about ranking higher, shouting louder, or chasing a “best of” title. It’s about becoming the customer’s favorite.
And that starts with clarity.
Let’s work on that, together.
By subscribing, you unlock the full experience: every fresh insight, every actionable idea, and complete access to our growing archives. Think of it as your all-access pass to a kitchen stocked with tools, tips, and recipes for marketing success. It’s your chance to stay ahead without the noise.
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Missed opportunities? Not here. Every edition lands directly in your inbox—no ads, no spam, just thoughtful insights and value-packed posts. Want to dive deeper or share your thoughts? Connect with me on LinkedIn or drop me an email—I personally read and respond to every message.
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