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Back at it, one year later
look who's back! back again?
Jan 6
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Aarushi Singh
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Back at it, one year later
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May 2024
How to drive more impact from your small marketing team
You don't need a big marketing team to drive real impact.
May 6, 2024
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Aarushi Singh
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How to drive more impact from your small marketing team
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April 2024
Join my chat
A private space for us to converse, connect, and geek all things marketing.
Apr 10, 2024
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Aarushi Singh
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Join my chat
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Consulting, Freelancing, and Full-time job — I did all three and here's what I've learned in 7 years
A peek into my journey as a software engineer turned marketer, working with different companies in different roles, and how I pivoted through them.
Apr 8, 2024
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Aarushi Singh
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The Content Playbook
Consulting, Freelancing, and Full-time job — I did all three and here's what I've learned in 7 years
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February 2024
5 ways product-led marketing is different from sales-led marketing
Learn the core differences between product-led and sales-led marketing and figure out what's better for you and your career goals.
Feb 26, 2024
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Aarushi Singh
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The Content Playbook
5 ways product-led marketing is different from sales-led marketing
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Building an internal use-case dashboard for product-led content
Give complete visibility of your product's use cases across teams, remove knowledge silos, empower team members
Feb 12, 2024
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Aarushi Singh
3
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The Content Playbook
Building an internal use-case dashboard for product-led content
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January 2024
Stop making content repurposing an afterthought
Get more mileage out of your content without boring yourself (and your audience) to death by regurgitating what's already inside the original content…
Jan 15, 2024
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Aarushi Singh
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The Content Playbook
Stop making content repurposing an afterthought
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How to run marketing at an early stage startup as a one-person marketing team | Eric Doty, Content Lead at Dock
Building a modern marketing engine from the ground up as a one-person team
Jan 8, 2024
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Aarushi Singh
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The Content Playbook
How to run marketing at an early stage startup as a one-person marketing team | Eric Doty, Content Lead at Dock
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December 2023
How to create a case study the right way (focusing on your champion buyer)
build trust with prospects, establish differentiators, and get your champion buyer closer to the deal
Dec 11, 2023
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Aarushi Singh
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The Content Playbook
How to create a case study the right way (focusing on your champion buyer)
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November 2023
Coming soon
This is The Content Playbook.
Nov 19, 2023
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Aarushi Singh
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Coming soon
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