The Content Playbook

April 2024

Join my chat

A private space for us to converse, connect, and geek all things marketing.

Apr 10, 2024 • 

Aarushi Singh

Consulting, Freelancing, and Full-time job — I did all three and here's what I've learned in 7 years

A peek into my journey as a software engineer turned marketer, working with different companies in different roles, and how I pivoted through them.

Apr 8, 2024 • 

Aarushi Singh

7

February 2024

5 ways product-led marketing is different from sales-led marketing

Learn the core differences between product-led and sales-led marketing and figure out what's better for you and your career goals.

Feb 26, 2024 • 

Aarushi Singh

4

2

Building an internal use-case dashboard for product-led content

Give complete visibility of your product's use cases across teams, remove knowledge silos, empower team members

Feb 12, 2024 • 

Aarushi Singh

3

January 2024

Stop making content repurposing an afterthought

Get more mileage out of your content without boring yourself (and your audience) to death by regurgitating what's already inside the original content…

Jan 15, 2024 • 

Aarushi Singh

3

How to run marketing at an early stage startup as a one-person marketing team | Eric Doty, Content Lead at Dock

Building a modern marketing engine from the ground up as a one-person team

Jan 8, 2024 • 

Aarushi Singh

4

December 2023

How to create a case study the right way (focusing on your champion buyer)

build trust with prospects, establish differentiators, and get your champion buyer closer to the deal

Dec 11, 2023 • 

Aarushi Singh

8

November 2023